Sunday, 20 August 2017

Risk taking

An entrepreneur assumes the responsibility for loss that may arise due to unforeseen contingencies in future. He guarantees interest to creditors, wages to labor and rent to the landlord. After making payment to these persons little or nothing may be left for him.



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Friday, 4 August 2017

Anticipation and Adaptation

At the next level are the business concerns which take a some what intelligent interest in the environment. They continuously anticipate and monitor changes in the environment and take necessary action before environment becomes a threat. they analyses the impact of environment changes on their operations and adopt ways and means to maintain a dynamic equilibrium with the external environment. For instance, Doordarshan launched channel 3 to meet the threat from private channels.

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